Design packaging design for Mr B beverages: Broccoli, Gazpacho and Salmorejo Drink
In this project, we developed the design for an innovative Mr B drinks range, including a broccoli, gazpacho and salmorejo drink. Each pack uses green on the top along with the Mr B logo, creating a cohesive visual identity across the range.
To improve navigation and facilitate quick identification of each product, we implemented a color spot system: green for the broccoli drink, red for the gazpacho, and orange for the salmorejo. This color code not only differentiates the products, but also reinforces the freshness and naturalness of the ingredients, a key characteristic of the brand.
The main image on each packaging is a glass filled with fresh, whole ingredients, underscoring the brand's natural approach: what you see is what you get. This design communicates transparency and authenticity, elements that are fundamental to Mr B's value proposition.
Each product is labeled vegan and gluten-free, reinforcing the brand's healthy positioning and appealing to a diet-conscious audience. In addition, the 1 liter container stands out for its functional and attractive design, designed both to stand out on the shelf and to facilitate its use.
With this design, we not only achieve a clean and modern aesthetic, but we also optimize the usability of the packaging, ensuring that consumers can quickly identify the products and perceive their natural freshness.
