In the world of packaging, every cent counts. And if you don’t believe it, just ask PULEVA, a leading brand in the dairy industry that has achieved what many companies dream of: optimizing the packaging cost without sacrificing quality. Their secret? Flexo printing, an economical option and a smart adjustment to their design process. But of course, not everything is perfect. Save money or lose quality? Let’s find out.
PULEVA’s Strategy for Packaging Cost Optimization
PULEVA decided to opt for the printing system Tetra Pak flexo, a technique based on flexography, which although it does not allow you to print museum-quality photos, it does leave you with a less empty pocket. With flexo, you use flexible plates to transfer ink to containers, and although its resolution is not the best on the market, it offers a sufficient quality for mass consumption products like dairy.
Here’s where the debate begins: Does flexo kill the art of packaging, or is it the winning option for companies that need to print millions of packages without going bankrupt?
The importance of resolution
With printing systems of Tetra Pak, you have three options: Select, Sharp and Flexo. The main difference is in the ruling, which directly affects the resolution. The basic version, Flexo, is ideal if you don't need to print photographic images, making it the most economical option. Sharp and Select offer more detail, but are not always worth the difference in cost if your product is a high-turnover product.
https://www.tetrapak.com/es-es/solutions/packaging/differentiate/printing-methods
PULEVA's Decision: Design Optimization
In addition to focusing on optimizing packaging costs using flexo, PULEVA needs a design that fits the specifications of this printing system. And this is where the touch of controversy comes in: Is it a brilliant idea or a mistake? There are those who are not willing to lose definition. Well it depends on who you ask. From my point of view it is a strategic move that reduces costs without the consumer noticing the difference. Less ink, less details, but customers continue buying. After all, who examines a milk carton like it’s a work of art in the Louvre?
This small adjustment results in big savings, and when you are producing millions of units, those cents you save on each container they become thousands of euros at the end of the year. It's the perfect example of how you can do more with less, without compromising the consumer experience.
My recommendation? If you are looking for a balance between quality and savings, Flexo It is your best option. But if you want to impress on the shelf, Select It will allow you to stand out… at a higher cost, of course.
Results: Large Scale Savings
The choice of PULEVA for an economical printing system and a tight resolution results in savings of thousands of euros per year. When it comes to high-volume production, every penny counts, and what seems like a small cut can turn into monumental savings.
Conclusion: The Balance between Savings and Quality
The PULEVA case shows us that it is not always necessary to sacrifice product perception to reduce costs. The Packaging cost optimization It is an art in itself, and with the right tools it is possible save without compromising quality.
If you are interested in applying cost reduction strategies in your packaging and do not want to lose even an iota of quality, contact us. We are experts in flexography and in creating solutions that balance creativity with efficient production. Let's talk and see how we can help you optimize your packaging!
